![]() ![]() In order for a website to maintain a particular ranking, or improve in ranking, the web page must be a constant work in progress that is adapted to new search queries in order to display notably higher in the SERPs. It becomes increasingly necessary to think like a bot, because any of the items listed above can account for high or low ranking. For any given search, Google’s ranking results could incorporate features such as image results, video, smart snippets (a piece of the page being displayed directly on the SERP), as well as answer boxes (where information from multiple pages is automatically cobbled together to create a quick, easy resource for searchers). In order to optimize web pages best for bots, you need to take technical SEO and keyword placement into consideration. SEO occurs on two levels for human searchers, and for search engine bots. Effective SEO is important for ranking, because nearly 92% of internet traffic is generated by sites listed on page one of the SERP, and almost 33% of traffic is received by the first search result (excluding paid traffic). For example, if your webpage is about insurance and you appear third in line on a SERP, you are ranked third. Rankings refer to where a website or webpage falls positionally on a SERP. ![]()
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